Lossless music is fundamentally a niche feature that’s at odds with how music is often consumed these days.
And if it’s not contributing to the bottom line, what’s the point? There’s also the possibility that Spotify ran into a legal quagmire in trying to update its music deals for HiFi.
Apple has essentially forced Spotify’s hand to offer CD-quality streaming without wringing more money from customers. Plus, there’s no longer any financial incentive. Spotify already enjoys powerful mindshare with consumers for its playlist algorithms and user experience the recent wave of Spotify Wrapped posts across social media was another fresh reminder of that. You could argue that the company doesn’t need to bother with HiFi at all. It’s possible that Spotify has had second thoughts about launching the feature - or at least is no longer in a rush to deliver it. Hugely popular platforms tend to avoid launching major new features at the tail end of the year. Barring a last-minute holiday surprise, it seems we’ll be waiting until sometime in 2022 for Spotify HiFi. As 2021 stretched on, Spotify had a lot to say about podcasts but kept mum on the subject of HiFi and declined comment whenever The Verge asked about its status.
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